Holistic: …of dealing with or treating the whole of something or someone and not just a part.
In the quest to find the perfect customers and clients, a holistic approach to growing your business is the best way to succeed. To seek a holistic approach to growing your business is to seek to consciously grow your business mindfully and thoughtfully. This is converse to running a business by the seat of your pants and letting luck take hold. Instead, if you have a holistic approach, you are actively planning for success in all aspects of your business and your life.
A holistic business strategy includes formally planning for all aspects of your business and life in a way that works best for you. Including all aspects of your business into every plan is important. For example, how does customer service come in when it comes to sales? Every part of your business is part of the whole and should be considered in a holistic approach to growing your business.
It is this philosophy to online business development that I used when putting together the business opportunities adopted by the Retirement and Home Business Academy (RHBA).
You can find out more about the “whole package” of RHBA here.
1. Throw Out the Box – In business we’re used to stuffing everything into defined boxes or silos: social media marketing, customer service, email marketing, website marketing and so forth. These are all separate niches, but they all work together and should be thought of as part of a whole package rather than separate marketing entities.
2. Lay the Proper Foundation – When you want to build a business holistically, it’s important to lay the right foundation by integrating each part of your business together using the right technology. Systems are the key and they are developed and exist to help you bring customer relationship management in with sales, for example. So use them!
Take a closer look at the The Retirement And Home Business Academy here.
3. Include Everyone – If you have a team, whether contractors or employees or e.g. Affiliate Team Members, it’s imperative that you establish collegiality and bring them all into the loop so that they understand how each part of business affects another part of business. For example, app developers may want to work with customer service to get a better idea of how the front lines deal with customers and what customers want most.
4. Automate Processes – There are many processes that can be automated to make everything work much better together. For example, from your website you can publish blog posts, and then make them automatically publish to social media and go to your email blasts or Autoresponder Service. Plus, replies can go straight into your customer service management system, which can also be delivered to marketing.
5. Get Social – Building relationships is really every business’s first goal if they want to build a bigger business and increase their profits. Without building relationships you can’t succeed in today’s social world. This has always been true, even though social media has changed a lot for most of us. The store in town that had owners that people loved most were the ones who became most profitable, even way back before modern technology in the 1800s.
6. Serve Your Market – Know your business … If you can think of how you can be of service to your market instead of what they can do for you, you’ll be more successful with a holistic approach. The reason is that everything comes down to the customer. Make all aspects of your business customer centric and you can’t lose.
7. Build Trust – Building relationships is part of building trust. But, the way people grow to trust anyone is the same whether it’s business related or not. The past is always a good indicator of the future; therefore set the record by providing 100% service … then some! and always be acting in a transparent and open way about any issues that arise.
8. Test – Don’t throw out metrics. Testing everything is important. Did that sales page work as you hoped? Are your customers satisfied with your customer service options? Do you know? If you don’t know how to check any particular metric, it’s time to learn.
When you build a business with holistic approaches, all that this means is that you realise how every part of your business works in concert with every other part of it. Honestly, it’s nothing new if you have sought to build a sustainable, customer-centric, lean, successful business.